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Mastering Client Management in Medtech: A Blueprint for Sustainable Growth
Medtech companies operate in a complex ecosystem where understanding and managing Healthcare Professional (HCP) and Healthcare Organization (HCO) relationships is critical. Yet fragmented systems, regulatory pressure, and data inconsistencies often stand in the way of...
Reimagining Value for a COPD Device company
Aglobal leader in medical gases had developed a cutting-edge device for monitoring COPD — a chronic respiratory condition affecting millions. But when the team approached doctors, hospitals, and key opinion leaders (KOLs) for validation, the response was clear: the...
Structuring Market Entry for a Post-Stroke Recovery Device with Aligna
Swiss digital health startup developed an innovative connected device to support stroke survivors in their rehabilitation journey. The solution combines wearable motion sensors with a digital platform to track recovery progress, enable remote clinical supervision, and...
Optimizing Consignment Stock Management for High-Value Medical Devices
A Swiss-based MedTech distributor, known for its disruptive approach to medical device distribution, needed to streamline operations and enhance traceability of high-value implantable devices managed under consignment models across multiple hospitals. The Challenge...
Product Recall Management in Medtech: Turning Compliance into Confidence
No Medtech company is immune to recalls. Whether due to manufacturing issues, packaging errors, expiration concerns, or adverse events, the ability to respond rapidly and precisely is not optional — it’s essential. Yet, the majority of companies still struggle with:...
Stock Management in Medtech: Controlling Inventory, Empowering Fulfillment
In the Medtech sector, stock isn’t just a logistical concern — it’s a financial and clinical risk. Despite significant investments in products and systems, many organizations still face: Product losses due to poor tracking, misplaced items, or undocumented usage at...
Case Management in Medtech: Turning Support into Strategic Value
In today’s Medtech landscape, many companies struggle to manage the volume and variety of cases flowing in daily — from hospitals, distributors, sales reps, and internal teams. These cases touch every function: customer service, logistics, technical support, and even...
Tender Management in Medtech: From Chaos to Competitive Advantage
In today’ s Medtech landscape, tenders represent both opportunity and risk. They drive a significant portion of revenue in many markets — particularly in Europe and LATAM — yet they remain one of the most complex and mismanaged processesacross the value chain. For...
Client Strategy in Medtech: Turning Relationships into Growth
The Medtech industry faces a paradox. While commercial teams invest in tools, data, and training, too often these assets remain underused or disconnected from daily operations. CRM underutilization is a widespread issue. Studies show that in many organizations, fewer...