Discover our platform…
... the AI and insights-driven Medtech commercial platform.
A single, integrated solution — built on robust technologies like Salesforce, that enables MedTech companies to:
Manage the entire customer lifecycle (accounts, contacts, activities)
Oversee contract creation and execution with healthcare organizations
Track product positioning and turnover across all stock locations
Optimize field sales activities, including contract negotiations and asset management
Execute and record counting sessions to maintain accurate inventory and regulatory compliance
It’s time to address key Medtech challenges
Regulation & Compliance
Data Integration and Real-Time Insights
Distribution Chain Disruptions
Complex, Multi-Stakeholder Sales Processes
Cost Pressure & Margin Management
Postmarket Surveillance
Capabilities:
Sales Planning
Product Placement
Order Mgmt
Consignent Stock
Case Mgmt
Product Recall
We Make A Difference
Frequently Asked Questions (FAQ)
Can your solution track high-value devices across multiple stock locations in real time?
Yes. Our platform provides granular visibility into asset positioning, whether devices are in transit, stored at hospitals, or in consignment stock. GPS-enabled tracking, RFID integration, and automated counting sessions ensure real-time inventory accuracy, reducing loss risks and optimizing turnover rates..
Does your platform integrate with existing ERP or supply chain systems?
Absolutely. Built on Salesforce, E-Novate offers seamless integration with leading ERP systems (e.g., SAP, Oracle), IoT devices, and third-party logistics tools. APIs ensure bidirectional data flow, enabling real-time synchronization of inventory, orders, and customer data without disrupting legacy workflows.
How does the platform improve margins in a cost-sensitive market?
Our platform maximizes margins by optimizing product placement and stock management across all inventory types—whether consignment, internal, or third-party—regardless of their location. Real-time inventory insights and advanced reporting help your teams accurately forecast necessary quantities, ensuring the right products are available where and when they are needed, while minimizing idle stock and reducing waste. AI-driven recommendations can suggest and even automate actions to further optimize inventory turnover and asset utilization, directly supporting business objectives. By empowering sales, finance, and operations with actionable, up-to-date information, your organization can make faster, smarter decisions that reduce costs and increase revenue—without the platform ever becoming a reporting burden for users
Can the platform be used by multiple functions within my organization, such as sales, finance, stock management, or even by clients?
Yes, absolutely. Because our platform is built on Salesforce, it benefits from advanced data security, user rights management, and flexible profile configuration. You can create multiple user profiles with full security controls, ensuring that each department—sales, finance, inventory, and others—accesses only the information relevant to their role. Salesforce’s robust platform security allows data to be managed at the object, field, and record level, so sensitive information is always protected. All your commercial data is centralized in one place, eliminating the need for complex integrations and reducing ongoing IT support costs. Additionally, we can enable a secure customer portal, allowing your clients—such as hospitals and clinics—to view their cases, place orders, or communicate directly with your teams, all within the same unified environment.This fosters collaboration, transparency, and efficiency across your entire value chain.
What makes E-Novate different from other CRM tools used in MedTech?
Unlike generic CRM tools, E-Novate is purpose-built for MedTech’s unique needs. It combines Salesforce’s flexibility with industry-specific modules for asset tracking, recall management, and counting sessions. The platform prioritizes user adoption with intuitive workflows (e.g., one-click contract generation) and actionable recommendations—transforming it from a reporting tool into a daily productivity driver for field teams.
Could my organization enable your unified MedTech commercial platform?
Absolutely. Our unified MedTech commercial platform is designed for organizations of all sizes. Large enterprises already running on Salesforce can seamlessly integrate our solution to better satisfy their users across sales, finance, and inventory management, unlocking greater efficiency and user adoption. At the same time, startups or fast-growing MedTech companies without existing commercial infrastructure can deploy our platform as a complete, end-to-end solution to manage and pilot their entire value chain—from CRM and contract management to asset tracking and fulfillment. Our flexible, scalable approach ensures that your teams have the right tools to drive commercial success, regardless of your current systems or company size. The platform can be used by both MedTech manufacturers and MedTech distributors, supporting the unique commercial, inventory, and compliance needs of each business model
Regulatory Complexity and Compliance
Navigating evolving and increasingly stringent regulations (such as EU MDR, IVDR, ISO 13485:2016, and FDA requirements) across multiple markets is a major challenge. Companies must invest significant resources to ensure compliance, manage audits, and adapt to new quality standards
Supply Chain Disruptions and Risk Management
Global supply chain vulnerabilities—including vendor management, counterfeit components, and continuity planning in the face of geopolitical or pandemic-related disruptions—threaten the timely delivery and quality of medical devices. Ensuring robust supply chain visibility and resilience is critical
Cost Pressures and Margin Management
Rising costs from regulatory compliance, raw materials, and logistics, coupled with pricing pressures from healthcare providers and procurement groups, squeeze margins. MedTech companies must balance quality and innovation with the need for cost-effectiveness.
Data Integration and Real-Time Insights
Fragmented systems and lack of interoperability hinder the ability to access real-time commercial, sales, and inventory data. This limits the effectiveness of decision-making, forecasting, and the ability to respond quickly to market demands.
Complex, Multi-Stakeholder Sales Processes
The shift from clinician-driven to value-based, multi-stakeholder buying processes (involving non-clinical buyers, IDNs, and group purchasing organizations) adds complexity to sales cycles. Demonstrating ROI and building relationships with diverse stakeholders is more challenging than ever.
Postmarket Surveillance
Maintaining high product quality throughout the lifecycle—including rigorous postmarket surveillance and rapid remediation of issues—requires integrated quality management systems and significant operational discipline, especially as product portfolios and geographic reach expand.