In the medtech industry, placing the right product in the right care setting — at the right time — is critical to commercial success and patient outcomes. Yet, too often, companies lack visibility into where their products are placed, how they are being used, or how inventory flows across hospitals, clinics, and consignment locations.

This whitepaper explores the strategic role of product placement in medtech, outlines the data and operational challenges companies face, and presents Aligna as a Salesforce-based, purpose-built solution that brings structure, traceability, and insight to product deployment across healthcare institutions.

Why Product Placement Matters

Product placement in medtech is more than logistics — it directly supports:

• Surgeon and HCP preference fulfillment
• OTC (Operating Theater Case) readiness
• Consignment and stock optimization
• Market access strategy execution
• Regulatory traceability and compliance

Poor placement visibility can result in:

• Lost cases and missed procedures
• Overstocking or stockouts at key sites
• Inaccurate demand forecasting
• Inefficient field inventory usage

In a value-driven, cost-conscious healthcare environment, control over placement is a strategic differentiator.

The Challenges of Managing Product Placement in Medtech

Managing product deployment across hospitals, surgery centers, and consignment points involves:

• Multiple stakeholders (sales reps, hospitals, distributors, field logistics)
• Dynamic demand signals (procedures, case scheduling, surgeon rotations)
• Disconnected data systems (ERP, inventory, and CRM often not linked)
• Limited field visibility (no unified view of what’s placed where — or why)

Without a centralized approach, medtech organizations face operational inefficiencies, lost sales opportunities, and customer dissatisfaction.

Aligna: A Purpose-Built Solution for Product Placement Visibility

Aligna is a Salesforce-based solution built specifically for medtech. It integrates product placement tracking into your client and commercial ecosystem, giving field teams and head office full visibility and control.

Key Capabilities:

• Placement Mapping by Account
  Track product deployments per hospital, department, or even surgical team.
• Consignment Inventory Linkage
  Connect placements to consignment agreements and stock levels.
• Sales-Placement Integration
  Enable reps to log, monitor, and forecast placements aligned with their pipeline.
• Alerts & Notifications
  Get notified of stock depletion risks, upcoming procedures, or expiring products.
• HCP and Product Linkage
  Associate products to surgeon preferences, specialties, or case types.

Built on Salesforce:

• Secure, compliant, and easily integrated with existing Salesforce Sales or Service Cloud environments
• Workflow-enabled for approval, tracking, and replenishment
• Fully audit-ready for regulatory and quality needs

Conclusion: Product Placement as a Growth Lever

As medtech companies shift toward value-based selling and solution-driven partnerships, knowing where and why your products are placed is no longer optional — it’s a requirement for efficiency, competitiveness, and patient-centric service.

Aligna gives you the data, workflows, and visibility needed to take control of product placement — from headquarters to the operating room.