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Consider the whole picture before acting “Please, mind the Chasm”: How to jump from Vision to Impact (Without Falling In)

Consider the whole picture before acting “Please, mind the Chasm”: How to jump from Vision to Impact (Without Falling In)

par Mathieu Emanuelli | Juil 21, 2025 | Client Strategy

In the vibrant, complex world of MedTech and BioTech, great ideas can change the world, but too often, they stumble before they have the chance. A promising concept can get lost in regulatory tangles, competing stakeholder interests, or operational dead ends....
(Re)Think Before You Buy:  Before You Sign, Check Twice: The CRM Reality Check You Need

(Re)Think Before You Buy: Before You Sign, Check Twice: The CRM Reality Check You Need

par Mathieu Emanuelli | Juil 21, 2025 | Client Strategy

During my seven years at IQVIA, I had the opportunity to be part of the launch of the Orchestrated Customer Engagement (OCE) offering, which represented a significant advancement for the pharmaceutical industry. This solution aimed to provide a comprehensive...
E-NOVATE: Bridging MedTech Manufacturers and Distributors for Sustainable Growth

E-NOVATE: Bridging MedTech Manufacturers and Distributors for Sustainable Growth

par Mathieu Emanuelli | Juil 9, 2025 | Client Strategy

Itoday’s dynamic MedTech market, scaling a business requires more than innovative products — it demands the right partners, efficient distribution, and trusted networks. E-NOVATE acts as an intermediary catalyst between manufacturers and distributors, unlocking new...
Optimizing Consignment Stock in Medtech: Streamlining Operations and Ensuring Compliance

Optimizing Consignment Stock in Medtech: Streamlining Operations and Ensuring Compliance

par Mathieu Emanuelli | Juin 20, 2025 | Client Strategy

I n Medtech industry, the management of consignment stock is a critical component of operational efficiency and financial performance. Consignment stock, where products are stored at a customer’s site but remain the property of the supplier until used, presents unique...
Order Management in Medtech – A Critical Capability for Operational Excellence

Order Management in Medtech – A Critical Capability for Operational Excellence

par Mathieu Emanuelli | Juin 19, 2025 | Client Strategy

I n Medtech, order management is more than processing transactions — it’s about ensuring the right product reaches the right customer, at the right time, under the right terms. The complexity of managing high-value medical products, consignment stock, multiple...
Product Placement in Medtech: A Strategic Capability for Market Success

Product Placement in Medtech: A Strategic Capability for Market Success

par Mathieu Emanuelli | Juin 19, 2025 | Client Strategy

In the medtech industry, placing the right product in the right care setting — at the right time — is critical to commercial success and patient outcomes. Yet, too often, companies lack visibility into where their products are placed, how they are being used, or how...
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Recent Posts

  • Consider the whole picture before acting “Please, mind the Chasm”: How to jump from Vision to Impact (Without Falling In)
  • (Re)Think Before You Buy: Before You Sign, Check Twice: The CRM Reality Check You Need
  • E-NOVATE: Bridging MedTech Manufacturers and Distributors for Sustainable Growth
  • Mastering Omnichannel Execution in Medtech — A Critical Capability for Consistent Customer Engagement
  • Mastering eDetailing Sales Management in Medtech — A Critical Capability for Customer Engagement

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