(Re)Think Before You Buy: Before You Sign, Check Twice: The CRM Reality Check You Need
During my seven years at IQVIA, I had the opportunity to be part of the launch of the Orchestrated Customer Engagement (OCE) offering, which represented a significant advancement for the pharmaceutical industry. This solution aimed to provide a comprehensive...
E-NOVATE: Bridging MedTech Manufacturers and Distributors for Sustainable Growth
Itoday’s dynamic MedTech market, scaling a business requires more than innovative products — it demands the right partners, efficient distribution, and trusted networks. E-NOVATE acts as an intermediary catalyst between manufacturers and distributors, unlocking new...
Mastering Omnichannel Execution in Medtech — A Critical Capability for Consistent Customer Engagement
In Medtech, success depends on delivering the right message, at the right time, through the right channel — whether it’s a personalized field rep email, a compelling eDetailing session, a marketing automation campaign, or a targeted landing page. But achieving this...