Tender Management in Medtech: From Chaos to Competitive Advantage
In today’ s Medtech landscape, tenders represent both opportunity and risk. They drive a significant portion of revenue in many markets — particularly in Europe and LATAM — yet they remain one of the most complex and mismanaged processesacross the value chain. For...
Client Strategy in Medtech: Turning Relationships into Growth
The Medtech industry faces a paradox. While commercial teams invest in tools, data, and training, too often these assets remain underused or disconnected from daily operations. CRM underutilization is a widespread issue. Studies show that in many organizations, fewer...